Independent labelPunjab / India

Rooted forward.

Punjabi codes, cut for now.
Thirteen pieces. No repeats.

Trace the five

THE RIVER EDIT

Rooted in land.
Always moving.

The rhythm of water. The spirit of Punjab.
A new perspective on the Five Rivers collection.

Explore Five Rivers
BAAG Panjab Five Rivers T-shirt FROM LAND TO CLOTH
Panjab Five Rivers
Discover the piece ↗
Baaz Stone Tee ₹2,000
Drop 002The Heirloom Edit
Drag to explore

The house code / 2026

We do not wear history.
We move it forward.

Five rivers. One living language. BAAG translates the forms, textures and memory of Punjab into clothes for the world as it is now.

Explore all twenty

Drop 001 + Drop 002 / 20 pieces

Modern Punjabi menswear

Drop 001 · 240 GSM tees at ₹1,200. Drop 002 · premium pieces from ₹2,000 to ₹3,000.

Sikh model wearing the BAAG Baaz stone-grey heavyweight graphic T-shirt, shown from front and backOriginal

Baaz Stone Tee

Heavyweight cotton · Stone

₹2,000
Sikh model wearing the BAAG Shaahi Horse black T-shirt with gold horse embroideryOriginal

Shaahi Horse Tee

Gold embroidery · Jet black

₹2,300
Sikh model wearing the BAAG Khet 84 soil-brown washed cotton T-shirtNew

Khet 84 Tee

Washed cotton · Soil brown

₹2,200
Sikh model wearing the limited BAAG Nishaan Crest olive T-shirt with antique-gold printLimited 24

Nishaan Crest Tee

Antique-gold print · Olive

₹2,400
Sikh model wearing the black BAAG Sher oversized T-shirt with antique-gold lion artworkDrop 001

Sher Tee

240 GSM · Washed black

₹1,200
Sikh model wearing the black BAAG Few Words oversized T-shirt with vertical gold Gurmukhi artworkDrop 001

Few Words Tee

240 GSM · Washed black

₹1,200
Sikh model wearing the black BAAG Punjabi Rooh oversized T-shirt with gold Gurmukhi artworkDrop 001

Punjabi Rooh Tee

240 GSM · Washed black

₹1,200
Three BAAG models wearing modern Punjabi T-shirts from Drop 002 Punjab, 2026
BAAG Mehfil Oxblood embroidered overshirt worn by a model
Look 10Tradition, in motion.

From the archive / Drop 001

Images that
found their people.

A selection of early BAAG visual studies, returned from our Pinterest archive. A record of land, light and the ideas that shaped the label.

Follow the visual diary
AI-assisted BAAG campaign study showing a Sikh model wearing the olive Rooted in Land T-shirt in a Punjab field

Campaign study / Rooted on body

From artifact
to attitude.

The archive’s strongest idea, translated into a lived silhouette. An AI-assisted visual study for the next BAAG campaign.

BAAG Drop 001 archive concept showing two olive T-shirts in a golden Punjab field
01 / Rooted in landThe image that travelled furthest.
BAAG Drop 001 archive concept showing ivory T-shirts in a field at sunrise
02 / Rooh unchi rakhLight, land, resolve.
BAAG archive concept featuring a black Sher T-shirt with a gold lion graphic
03 / SherStrength, held quietly.
BAAG Drop 001 archive concept showing a black oversized T-shirt with an antique-gold vertical Gurmukhi graphic
04 / Few wordsDeep meaning.
BAAG Drop 001 archive concept showing an ivory Punjab Heritage oversized T-shirt
05 / Punjab heritageClassical roots, re-seen.
BAAG Drop 001 archive concept showing a black Punjabi Rooh oversized T-shirt with gold Gurmukhi artwork
06 / Punjabi RoohSpirit without noise.
BAAG Drop 001 archive concept showing a black Collector's Piece oversized T-shirt with antique-gold artwork
07 / Collector's pieceOne of one hundred.

Archive campaign concepts · BAAG Drop 001 · Concept imagery is not current product photography

01Limited runs
02Made in India
03Complimentary shipping over ₹3,000

The BAAG Journal

Punjab, worn your way.

BAAG Originals explores Punjabi identity through graphic T-shirts, shirts and overshirts. Wheat, rivers, village architecture and Gurmukhi artwork connect the collections to the landscapes and visual culture of Punjab.

Start with Drop 001: seven 240 GSM T-shirts at ₹1,200, in M through XXL. Explore Drop 002 for our more premium edit, priced from ₹2,000 to ₹3,000.

Read our story ↗

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